Have you ever wondered how to harness the power of analytics to manage your social media accounts for the greatest impact? At this introductory session, you will learn tips to take your digital marketing strategies to the next level utilizing backend analytics. Join us at this session with Esosa Ogbomo, Founder and CEO of VIR Insights, a marketing analytics consulting company specializing in the use of data analytics to inform strategic action plans. Esosa has experience working with small and large nonprofits as well as corporate businesses develop their marketing strategies in Google Ads, Google Analytics, Salesforce, Facebook, Amazon, YouTube, AdRoll, Bing, and a variety of other digital marketing platforms.
Learning Objective 1: To increase understanding of how to use Facebook to increase engagement with donors, clients, and volunteers.
Learning Objective 2:Creating effective content on social media, specifically Facebook.
Learning Objective 3: How nonprofit organizations can raise awareness, drive donors/clients/volunteers to view website, and track nonprofit marketing efforts using Google, Google Grants, and YouTube.
Learning Objective 4: To expand basic understanding of digital analytics and how these can be utilized for marketing decision-making through fluid conversation with presenter.
About the Presenter
Esosa Ogbomo is the founder of VIR Insights, a marketing analytics consulting company, partnering with agencies, non-profits, eCommerce and CPG brands. VIR Insights delivers strategic action plans across digital and offline platforms, to help organizations increase revenue and team productivity and have been at the forefront of marketing analytics and data driven action plans. Before starting VIR insights Esosa was the director of marketing analytics for SRW where he helped lead and drive performance media across agency clients.
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