Nonprofits do meaningful work every day. Yet communicating that work clearly and consistently to donors, volunteers, staff and the broader community can be challenging.
The problem isn't always a lack of communication. Sometimes the challenge is a lack of clarity about what the organization wants people to understand, who needs to understand it and whether everyone is communicating from the same foundation.
This interactive session will explore why communication gaps develop, how they can affect relationships with key audiences and what organizations can do to close them. Participants will have an opportunity to examine their own communication challenges, learn a practical framework for creating greater clarity and consistency, and apply those ideas to their own organizations.
SPEAKER
William Wille, Founder, Wille Strategic Communications
William R. Wille is the founder of Wille Strategic Communications, where he helps mission-driven organizations close the gap between the work they do and how that work is understood by the people they need to reach.
A communications and editorial strategy leader, Will has worked across nonprofit, association, financial services and other mission-driven environments. His work focuses on strategic clarity, positioning, messaging and creating communications that are clear, consistent and meaningful to the audiences they serve.
Will is a member of the West Suburban Philanthropic Network and is actively involved in the nonprofit and business communities throughout the western suburbs.
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